How a 2-Minute Story Helps You Lead – Stew Friedman – HarvardBusiness.org

Great short piece on story and leadership from Harvard.

A good leadership story has the power to engage hearts and minds. It has these six crucial elements:

  1. Draws on your real past and lessons you’ve learned from it.
  2. Resonates emotionally with your audience because it’s relevant to them.
  3. Inspires your audience because it’s fueled by your passion.
  4. Shows the struggle between your goal and the obstacles you faced in pursuing it.
  5. Illustrates with a vivid example.
  6. Teaches an important lesson.

How a 2-Minute Story Helps You Lead – Stew Friedman – HarvardBusiness.org.

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