From the Washington Post:

By Rama Lakshmi

Monday, January 26, 2009; Page A06 

NEW DELHI — Fifteen young managers with a top Indian retail company met in their office basement recently to sip coffee and listen to a talk about their specialty: brand building. The speaker, renowned mythology expert Devdutt Pattanaik, is also the company’s “chief belief officer.”

Cupping his chin in his hand, Pattanaik launched into a story: “Once upon a time, there was a conference of the gods to discuss the affairs of human beings.”

Read the whole article here.